If you can use eBay to advertise your internet business with an About Me page, then you have a non-sleeping partner that will help to make you money even while you sleep. If this sounds a bit unlikely, then sit back and listen up, because this technique is used by some of the world’s richest eBay users to boost their online businesses, even if they have nothing to do with eBay.
I can hear the cogs and wheels in your brain whirling round about that. How can you use eBay to advertise a business that has nothing to do with eBay? The answer to that likes in a little-used feature of eBay that is not widely advertised, but that the better internet marketers know about and can take full advantage of, even though eBay might be only a minor part of their business.
Before this secret is revealed, let’s have a look at an average online business. EBay can be used to make money in a number different ways; although each involves publishing an eBay listing on the site for the product or service you are selling. You can sell new goods that you purchase at one price and sell at a higher price. You can purchase at wholesale prices and sell at individual retail prices to make a profit. You can even drop ship, buying different products at a wholesale price, and then having the merchant deliver the product once you have paid them from the buyer’s payment to you.
Whichever of these ways you use to make money on eBay, you can include a link to your About Me page on your listing. This is a page that eBay allows you to design to your specifications, and as long as you are not advertising products that you are not selling on eBay, you can use it to lead visitors to a non-eBay website. This is particularly useful if you have your site.
The About Me page is an HTML page that can include the following:
Your site URL, or the URL to any page on your website. There is no limit to the number of URLs you can provide. You can provide your Feedback record, and details of other products you are selling on eBay, including your eBay store. You can also offer useful information, such as mini-tips or links to useful info-sites (e.g. yours!).
It does not take a lot of brain cells to see how such a page can be used to your advantage and the various ways in which you can use it. Don’t break eBay rules in using it, but it is easy to advertise your websites – as many as you want. This is because you can change your page every now and again.
Even if you have no website, get one. Offer anything on it that will earn you money, even an affiliate product or only use it as a squeeze page to provide a newsletter which is within eBay guidelines. You can even add pictures, audio and video to your About Me page.
A link to the page can be placed anywhere in your listing that suits you. You can only have one About Me page, but are allowed to modify it as often as you wish, so you can change it daily if you want to promote a different website each day. Everybody that clicks on your listing to see your description will see your About Me link, and you can use words in your listing to ensure the click-through.
It is used by very few eBay sellers, and now that you know how to use eBay to advertise your internet business with an About Me page then your traffic should increase in line with the traffic you attract to your eBay listing. It is a tiny price for traffic that would cost a fortune in PPC costs.